Chief Shopper Experience Officer

3 days ago

Sydney, New South Wales, Australia beBeeShopper Full time $110,000 - $160,000

Unlock Your Career Potential as a Strategic Shopper Experience Leader

Job Description:

As a seasoned shopper marketing professional, you will be responsible for crafting and executing insight-driven shopper experiences across the omni-channel shopper journey. This encompasses all aspects of in-store activation and POS, category lead events, targeted offers, and range & space optimization in both physical and digital store environments.

Key Responsibilities:
  • Strategic Planning: Develop annual shopper plans for Beauty & Wellbeing, driving business growth through data-informed decisions
  • Shopper Insights: Integrate best-in-class global and local shopper activation models and insights into the Business Unit, informing strategic initiatives
  • Activation Planning: Lead, plan, and execute activation plans through the full path to purchase in consultation with cross-functional teams
  • Customer Initiatives: Develop, lead, and execute major customer initiatives, such as customer lead business initiatives (LBI's)
  • Trade Spend Optimization: Evaluate efficient use of trade spend and make recommendations for future investment
  • Partnerships: Partner with cross-functional teams to ensure shopper plans are aligned with category and customer objectives
Required Skills & Qualifications:
  • Experience: 5+ years in shopper marketing or marketing roles
  • Understanding: Shopper marketing practices and sound knowledge of retailer landscape, key channels, and customers
  • Skills: Strong ability to connect insight, strategy & execution to deliver positive outcomes

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