Shopper Marketing Manager

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• Develop & Own the entire shopper marketing strategy | Up to $150,000 Base + S +
• Strategic & Hands on role | Fully autonomous role | North Sydney
  
  
  • Unique Shopper Marketing Manager role | Leading Australian FMCG Brand
  • Develop & Own the entire shopper marketing strategy | Up to $150,000 Base + S +
  • Strategic & Hands on role | Fully autonomous role | North Sydney
    
    
  About The Role
  
  Reporting to the Head of Brand, you will work collaboratively to create a world class shopper marketing communications strategy. You will develop, own and execute the entire shopper marketing strategy. You are strategic and hands on and you love that You will create a compelling customer experience through both permanent and temporary point of purchase materials, ticketing, LCD screens, interactive events and have a thorough understanding of customer journeys.
  
  Your Responsibilities
  • Develop an in-store shopper marketing strategy which delivers to brand and customer experience objectives, translating the brand and advertising efforts within the store environment;
  • Undertake customer behaviour research to better understand how customers navigate stores, feel about their in-store experience and the drivers of purchase intent;
  • Focus on the role and location of point of purchase (POP) materials and off location displays
  • Review current pricing and ticketing techniques and make recommendations for improvements to drive price perception in store;
  • Make recommendations of holding and displaying publications and announcements such as their weekly catalogue, price boards, in store services etc
  • Introduce and influence the strategy and framework within the business, develop and embed new ways of working across marketing, commercial, operations and communications.
    
    
  The successful applicant will have
  • Previous experience in retail based marketing or shopper marketing from a retail or FMCG industry
  • Strong stakeholder management experience, in a fast paced and complex environment
  • Exceptional communication skills with the ability to story tell and influence and get buy in from key stakeholders
  • A proven track records of results. You know how to make an impact and drives sales from a shopper lens
    
    
  About The Client
  
  My client is a leading FMCG brand who is a household name across Australia. They are in an emotive category and their brands touch the lives of people and their loved ones every single day.
  
  Culture
  
  They are caring, nurturing and inspiring and are looking for like-minded, positive and collaborative team players to join them on this exciting shopper journey
  
  How To Apply
  
  To apply, please click on the appropriate link below.Seniority level
  • Seniority levelEntry level
  Employment type
  • Employment typeTemporary
  Job function
  • Job functionMarketing and Sales
  • IndustriesStaffing and Recruiting

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