Shopper Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeActivation Full time $150,000 - $180,000
High Impact Shopper Activation Role

A rare opportunity has opened up to shape a diverse portfolio of iconic beer brands as our next Shopper Activation Manager.

As part of our award-winning team, you'll help create shopper activity that influences across the full path to purchase. We celebrate wins and learn from mistakes in a business culture that genuinely puts people first and values work-life balance.

About the Role:

  • Partner with teams to develop shopper plans grounded in shopper and retailer insights.
  • Understand and support customer strategies and key priorities, delivering on the three-way win without exception.
  • Develop and execute innovative shopper marketing campaigns across multiple channels and retailers, influencing shopper behaviour and delivering differentiated shopper experiences.
  • Ensure brand principles are upheld at all times.
  • Collaborate with agencies and suppliers to deliver Best-in-Class creative ideation and rollout.
  • Owning relationships, understanding processes, and continuously developing and identifying improvements and efficiency opportunities.
  • Oversee the annual calendar and ensure projects are delivered within strategy.
  • Support coaching and development of two Activation Executives.

About You:

  • Minimum 5 years of experience in shopper marketing, brand marketing, or category management.
  • Strong understanding of the shopper and their behavior on the path to purchase.
  • Proven experience in delivering growth across customers and channels.
  • Outstanding presentation skills, able to present to a wide audience.
  • Excellent project, budget, and time management skills.
  • Outstanding verbal and written communication skills.
  • Results-focused and solutions-oriented.
  • Strong Project Management skills and ability to multi-task.
  • Ability to think differently.
  • Takes ownership and accountability.
  • Has agility to learn and be coached.
  • Previous experience in Liquor or FMCG retail is highly desired but not essential.

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