Acquisition Manager
4 weeks ago
As an Acquisition Manager - Assisted Channels & Offers in our Consumer Cards team, you will play a key role in helping define the strategy for acquiring new-to-bank Credit Card customers through the Assisted Channels (branch network, contact centre, mobile broker) and engage value stream partners to execute a plan that will deliver the optimum mix of product, channel and offer to drive front book revenue growth.
Key Responsibilities
Define and execute the acquisition strategy for consumer credit card specifically for Assisted Channels (branch network, contact centre, mobile broker)
Actively manage the assisted channel requirements and provide support needed to effectively utilize their channels to reach and acquire customers
Define acquisition campaign/offers for consumer cards to help deliver on acquisition strategy and meet short term objectives
Create financial year plans aligned with finance, product and customer engagement (the optimum mix of product, channel, offer and customer to deliver on our financial objectives)
Identify key customer segments and create compelling acquisition offers and propositions that meet their needs
Closely monitor the performance of acquisition cohorts (credit quality, application volumes, approval rates, activation rates, spend, balances and attrition) and evolve the acquisition strategy based on these data points to deliver optimal returns
What You Will Bring
To grow and be successful in this role, you will ideally bring the following:
Experience in Credit Card acquisition (or other retail lending products) essential
Leadership of complex program delivery across large-scale programs of work in a complex environment
Commercial acumen, experience working closely with Operations, Risk, Finance and Legal
Demonstrated experience working closely with senior stakeholders both internally and externally (boards and regulators)
Effective communicator, can effectively resolve issues and remove barriers to success
Financial services and banking experience
Adept at fostering a collaborative and high-performing team environment and leading, motivating and developing team members
Proficiency in effectively prioritising and allocating people and resources based on project priorities and strategic objectives
Proven expertise in managing program budgets, tracking expenses, analysing P&L statements and identifying cost-efficiency opportunities
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
Why Join Us
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
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