Digital Transformation Specialist

2 weeks ago

Byron Bay Gold Coast City, Australia beBeeCareer Full time $120,000 - $140,000
Digital Marketing Manager Job Description

This role focuses on leading and optimizing all paid digital performance marketing activity, including search, social, display, and programmatic channels.

  • The Digital Marketing Manager is responsible for driving customer acquisition, improving campaign efficiency, and delivering measurable growth.
  • This role supports the broader Digital Marketing Portfolio Strategy and uses data-driven insights to reduce acquisition costs, grow new customer numbers, and contribute to business-wide goals.
  • A strong balance of strategic thinking, executional excellence, and cross-functional collaboration is required.

Job Requirements:Key Skills & Qualifications

  • Bachelor's degree in Marketing or equivalent
  • Digital strategy and execution experience centered around driving business growth
  • Experience with Paid Search platforms such as Google Ads, Search Ads 360
  • Experience leveraging and optimizing Meta Suite for maximum effectiveness
  • Understanding the different digital media buying models such as CPC, CPM, CPB, CPA
  • Team leadership experience
  • Commercial acumen to make informed decisions at speed, centred around ROAS
  • Demonstrated experience managing campaigns from end-to-end including scoping, briefing, execution, optimisation and post analysis and evaluation
  • Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
  • Experienced using GA4
  • Social media performance tools such as Smartly
  • Business Intelligence tools such as PowerBi
Benefits

  • Competitive salary package
  • Opportunities to learn, develop and advance your career within TripADeal
  • Staff travel discounts
  • Employee Assistance Program
  • $1,040 per annum of subsidised gym memberships
  • Regular social get togethers
  • Savings and discounts on groceries, electronics and homewares
  • Volunteer leave as part of giving back to the local community

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