Digital Marketing Specialist

2 weeks ago

Gold Coast, Australia Just Digital People Full time

JDP have partnered with a renowned law firm on the Gold Coast, known for their impressive track record. They are seeking an exceptional Digital Marketing Specialist to elevate their online presence, attract targeted traffic, and establish themselves as a leader in the legal industry.

As a Digital Marketing Specialist, you will play a crucial role in executing and optimising their digital marketing strategy. Working closely with their dynamic marketing team, you will lead the development and implementation of innovative campaigns to boost brand awareness, attract qualified leads, and maximise conversions. With a focus on data-driven decision-making, you will continually monitor and analyse campaign performance, using these insights to identify improvement opportunities and foster ongoing growth.

**Your responsibilities will include**:

- Designing, developing, and executing paid campaigns across various channels, such as Facebook and Google.
- Collaborating with the broader marketing team to achieve predefined ROI targets.
- Regularly conducting tests on advertising creatives and ad copies across paid channels, and leveraging findings to enhance future outcomes.
- Collecting, analysing, optimising, and producing insightful reports for all paid marketing campaigns. These reports will serve as a foundation for influencing future digital activities.

**About you**:

- You possess a true passion for the Digital Marketing space.
- 2-5 years of experience in paid search and social, with a particular focus on Google and various social media platforms.
- You have a proven ability to manage substantial budgets and allocate ad spends effectively.
- Exceptional project management skills and a talent for effectively managing multiple tasks.
- Experience with Hubspot, Webflow/WordPress, and GA4.

If this sounds like you, don't hesitate to apply

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