Digital Transformation Leader

2 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $100,000 - $125,000
Senior Marketing and Communications Specialist

The role of Senior Marketing and Communications Specialist is a pivotal leadership position within the organization, overseeing the full marketing and communications function. This includes responsibility for strategy, brand, communications, people leadership, and reputation management.

Key responsibilities include:

  • Strategic Leadership: Develop and execute long-term marketing and communication strategies aligned with organisational goals.
  • Brand and Communication Direction: Shape and evolve our brand identity and oversee all internal and external communications across digital, print, and community channels.
  • Reputation and Issues Management: Lead proactive and responsive communication strategies to safeguard our reputation, manage issues, and build trust with stakeholders, regulators, and the community.
  • Employer Brand: Partner with People & Culture to promote the organization as an employer of choice, ensuring our workforce value proposition resonates with current and future employees.
  • Digital & Data-Led Marketing: Drive digital transformation by leveraging platforms, tools, and analytics to engage residents, families, and communities, while measuring and optimising impact.
  • Thought Leadership: Position the organization as a progressive voice in aged care through advocacy, public relations, and industry engagement.
  • Stakeholder Engagement: Collaborate with internal teams, external partners, and community groups to amplify our message to ensure marketing and communications integrate with organisational priorities.
  • Campaign and Communications Excellence: Oversee end-to-end marketing and communications delivery, from concept to analytics, ensuring measurable impact and aligned with organisational voice.

Qualifications include:

  • Demonstrated experience operating in a marketing and communications leadership role within aged care, health, community services, or other people-focused industries.
  • Strong strategic thinking, with proven ability to design and deliver both long-term strategies and tactical campaigns.
  • Deep expertise in corporate communications, media relations, and issues/crisis management.
  • Exceptional people leadership skills with the ability to inspire, develop, and engage high-performing teams.
  • Proven innovation in brand storytelling, campaign design, and creative content management.
  • Excellent communication skills (written and verbal), with proven experience in overseeing corporate communications, media relations, and stakeholder messaging.
  • Ability to navigate complex stakeholder environments with empathy and clarity.
  • Tertiary qualifications in marketing or related studies are essential.
  • Strong digital marketing expertise including Facebook Ads Manager, Meta Business Suite, Google Ads, Google Analytics, social media, email marketing, and WordPress or similar.

Benefits of this role include:

  • Leading a national marketing and communications function as we continue to expand our national business.
  • Shaping the brand and reputation of one of Australia's fastest-growing aged care providers.
  • Driving innovation in digital engagement and thought leadership across the sector.
  • Enjoying professional development, wellbeing initiatives, and flexible work arrangements.
  • Working in a values-led organisation where integrity, innovation, and inclusion are more than words.

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