Strategic Brand and Marketing Lead

3 weeks ago

Melbourne, Victoria, Australia Woods & Co Recruitment Full time

We are seeking a talented Strategic Brand and Marketing Lead to join our innovative team at Woods & Co Recruitment. As a key member of our founding team, you will play a crucial role in shaping the brand and social media strategy from the ground up.

This is an exciting opportunity to be part of a trailblazing healthcare innovator that aims to transform preventive health. With a founding team of industry pioneers, you will have the chance to gain exposure to building a generational business alongside proven operators who are passionate about improving lives.

The successful candidate will have full creative control with the brand's narrative, influencing a brand that will redefine healthcare as we know it. You will also have the opportunity to shape a start-up culture, mission, and brand from its earliest days.

The key responsibilities of this role include:

  • Leading brand communications across PR, social media, and other top-line channels
  • Planning, creating, and managing unique, visually compelling content for social media
  • Overseeing influencer relations and coordinating impactful campaigns
  • Collaborating with agencies, ensuring campaigns are timely and budget-aligned
  • Maintaining brand standards, providing guidance on visual identity and brand messaging
  • Supporting brand research, analysis, and tracking to drive continuous improvement

Requirements for this role include:

  • Brand Marketing Expertise | Minimum of 3 years in creative services and social media, ideally with a start-up or agency
  • Social Media Savvy | An eye for emerging trends and a knack for crafting engaging social content
  • Resourcefulness | The drive to achieve results quickly, often with limited resources; you can turn a 30-day problem into a 30-minute solution
  • Unyielding Standards | A commitment to high standards and attention to detail that sets your work apart from the rest
  • B2C experience | A solid understanding of the consumer space

We are committed to creating a positively diverse and inclusive workforce that values all backgrounds and experiences. If you are ready to join a transformative team and create a brand that stands at the intersection of healthcare and innovation, apply now to learn more about this opportunity.

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