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Media Lead

2 months ago


Melbourne, Victoria, Australia Mars Incorporated Full time

About the Role

We are seeking a highly skilled Media Lead to join our team at Mars Incorporated. As a key member of our marketing team, you will play a crucial role in driving our pet nutrition strategy and next-generation brand building.

Key Responsibilities

  • Media Planning and Strategy: Translate global media frameworks to contextualise for ANZ, owning the annual briefing process (integrated communications planning) for ANZ and tracking and guiding the spend of the media budget across Australia and New Zealand.
  • Media Effectiveness: Define and roll out scalable solutions, best practices and frequent learnings to advance Mars Pet Nutrition ANZ media efforts across integrated full funnel brand campaigns.
  • Agency Management: Alongside the Director, own the strategic media agency partnership and be accountable for excellent deployment of the market's integrated full funnel brand media plans from briefing to execution.
  • Data Activation: In partnership with the Digital Acceleration lead, ensure the creation of comprehensive data activation plans and build strong Retail Media relationships with the Connected Commerce and Shopper Marketing teams to leverage the data targeting and conversion opportunities.
  • Capability Building: As part of a central team responsible for transformation change management, continually share best practice and optimize ways of working to deliver our digital-first strategy, recommending tools, resources and infrastructure to succeed.