Brand & Marketing Manager - Emporium Melbourne

3 weeks ago

Melbourne, Victoria, Australia Vicinity Centres Full time

Role Overview

The Brand & Marketing Manager will play a pivotal role in developing and implementing the Centre's brand strategy and annual marketing plan for centres. This involves working closely with the Regional Brand and Marketing Manager to drive commercial strategies, including brand awareness, digital, local activations, partnerships, campaigns, and promotion.

Key Responsibilities

  • Develop and implement the Centre's brand strategy and annual marketing plan
  • Lead the charge in developing commercial strategies, including brand awareness, digital, local activations, partnerships, campaigns, and promotion
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre
  • Plan, manage, and execute strategic campaigns, activations, and projects consistently to timelines and budgets

Key Relationships

  • Brand and Marketing Manager
  • Marketing Executive team
  • Head of Brand & Marketing
  • Leasing Managers and Executives
  • Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams

Requirements

  • Experience in marketing and brand management, preferably in retail and/or brand marketing
  • Strong analytical understanding of local customer insights and knowledge of the competitive environments
  • Ability to work as a part of a team and develop/maintain strategic relationships across a region
  • Strategic marketing expertise, including data & insights, frameworks, methodologies, and channels
  • Marketing legal, risk, and compliance knowledge
  • Event Management and Project Management skills
  • Proofreading and Editing Skills
  • Interpersonal and Strong Verbal and Written Communication Skills
  • Financial acumen and proven performance to drive value and commercial results

Why Vicinity?

Vicinity Centres offers a range of benefits, including flexible working options, birthday leave, purchased additional leave, and a generous parental leave policy.

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