Strategic Customer Growth Lead

2 days ago

Melbourne, Victoria, Australia beBeeSeniorGoToMarketManager Full time $120,000 - $180,000

About us

Our mission and values

We are the country's most popular rewards program, helping Australians get more of what they value beyond the checkout.

We have an extended network of partnerships with nationally recognised brands, making every day simpler, easier and more rewarding for our members.

Our team is passionate about delivering exceptional customer experiences and driving business growth.

We are outcomes-focused, always looking for ways to innovate, improve and grow.

We believe that by working together, we can achieve great things. We foster a culture of collaboration, respect and inclusivity.

Your role

We need a strategic Senior Go-To-Market Manager to lead go-to-market efforts within a cross-functional experience squad.

This role owns go-to-market activities, crafts positioning and value propositions, and lifecycle campaigns that support member engagement and growth.

You'll work closely with Product, Product Design Engineering and Partner Success to ensure key program experiences resonate with our members, driving member engagement, partner value, and commercial outcomes.

Key areas of accountability
  1. Define and lead the GTM strategy for your squad experiences and products, including positioning, messaging, launch planning, and growth activities.
  2. Act as the marketing lead within your experience squad, contributing to sprint planning, backlog prioritization, and product development discussions.
  3. Leverage member data, market research, and competitor analysis to inform GTM planning.
  4. Plan and execute integrated marketing campaigns across digital, content, and partner channels to drive awareness, adoption, and engagement.
  5. Track and analyze campaign, member experience and product performance metrics to iterate and optimize marketing activities.
  6. Communicate marketing strategy and outcomes effectively to senior stakeholders, influencing decisions with data and insight.
  7. Collaborate with other squads and central teams to ensure consistency in messaging and leverage shared learnings.

We're looking for someone who has:

  • 7+ years in marketing, with a focus on GTM product, or growth marketing roles.
  • Bachelor's degree in Marketing, Business, or related field.
  • Experience or the ability to mentor Junior and other Business Analysts where applicable.
  • Industry certification in Agile and Business Analysis (e.g. SCRUM, SAFe, CBAP).
  • Demonstrated success in driving customer growth and engagement through targeted lifecycle marketing initiatives.
  • Developed and executed GTM plans that successfully penetrated new markets, segments or drove change in customer behaviour.
  • Thrives in a complex and dynamic environment with a proven ability to manage shifting priorities and influence cross-functional and executive stakeholders.
  • Experience working in agile, cross-functional teams.
  • Strong analytical skills and comfort with using data and insights to inform GTM strategy development and decision-making.
  • Proven ability to lead marketing strategy from concept to execution.
  • Excellent communication and stakeholder management skills.

  • Customer Growth Lead

    1 week ago

    Melbourne, Victoria, Australia beBeeGrowth Full time $160,000 - $180,000

    Job OverviewWe are seeking a seasoned professional to lead our customer connections efforts, driving growth and deepening relationships with our customers. This strategic role focuses on engagement, loyalty, and enterprise growth, aiming to reward loyalty, strengthen engagement, and operationalise enterprise growth initiatives.The successful candidate will...

  • Strategic Growth Marketing Lead

    7 days ago

    Melbourne, Victoria, Australia beBeeGrowth Full time $120,000 - $150,000

    Job Title: Strategic Growth Marketing LeadOverview:Perion is a leading company in the gaming industry, and we are seeking a talented individual to join our team as a Strategic Growth Marketing Lead. This role will be responsible for developing and executing growth hacking strategies to drive customer acquisition and retention.The ideal candidate will have a...

  • Strategic Growth Development Lead

    1 week ago

    Melbourne, Victoria, Australia beBeeGrowth Full time $123,766

    Job Title: Strategic Growth Development LeadWe are seeking an experienced professional to lead our growth development team.The ideal candidate will have:Tertiary qualification in Town Planning or related discipline.Extensive senior-level experience in statutory and growth area planning within government or planning consultancy.Understanding of community...

  • Strategic Customer Growth Specialist

    5 days ago

    Melbourne, Victoria, Australia beBeeCommercial Full time $90,000 - $130,000

    Job Title:Key Account Growth ManagerJob Description:This role involves leading client relationships, identifying growth opportunities, and delivering strong commercial outcomes. The ideal candidate will be responsible for building and managing customer relationships, proactively leading a member of the business development team, identifying and winning new...

  • Strategic Growth Lead

    7 days ago

    Melbourne, Victoria, Australia beBeeDirector Full time $100,000 - $140,000

    Associate Account Director Job DescriptionWe're seeking a highly skilled Associate Account Director to join our award-winning team. This full-time position requires passion, strategic relationships, and delivering exceptional results for clients.The role involves:Customer Focus: Focus on customer satisfaction, bring new ideas, and solve challenges. Work...

  • Strategic Customer Growth Specialist

    1 week ago

    Melbourne, Victoria, Australia beBeeRetail Full time $120,000 - $180,000

    Business Development Professional Job DescriptionWe create innovative, customer-centric solutions that drive business growth and sustainability. Our strategic partnerships with Retailers help deliver improved efficiency, resilience, and people-first approaches.This role involves building and managing relationships with our largest national and international...

  • Strategic Customer Growth Manager

    1 week ago

    Melbourne, Victoria, Australia beBeeCustomer Full time $120,000 - $145,000

    Lead Business StrategistThis is an exciting opportunity to drive business growth and customer satisfaction by leading the development of strategies that meet our customers' evolving needs.You will work closely with senior leaders and cross-functional teams to:Analyse customer data to identify trends, opportunities, and challenges that guide...

  • Strategic Customer Retention Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeCustomerCare Full time $120,000 - $160,000

    Job SummaryBupa seeks a Senior Customer Connections Manager to lead a program connecting Health Insurance customers with expanding Health Services, driving growth and deepening customer relationships.This strategic role focuses on customer engagement, loyalty, and enterprise growth. The program rewards loyalty, strengthens engagement, and operationalises...

  • Strategic Growth Leader

    7 days ago

    Melbourne, Victoria, Australia beBeeFreight Full time $80,000 - $150,000

    Drive Strategic GrowthPacific National is Australia's most trusted logistics partner, and we're seeking a high-impact Senior Sales Executive to drive strategic growth, lead major customer relationships, and shape the future of freight.Key Responsibilities:Develop and execute strategic account plans, leading executive-level customer engagement.Cultivate...

  • Lead Strategic Growth Initiative

    2 days ago

    Melbourne, Victoria, Australia beBeeStrategic Full time $120,000 - $180,000

    Lead Strategic Growth InitiativeAs a key leader in our organization, you will be responsible for driving business development and growth. You will collaborate with a diverse team to create strategies that achieve short-term results and long-term competitiveness.You will lead client projects, develop market insights, build client relationships, mentor junior...