Mid-Market Demand Generation Specialist

23 hours ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $150,000

Are you a digital marketing professional looking for a new challenge?

As a Solution Marketing Specialist, Mid-Market at our company, you will lead community-led demand generation initiatives for WorkJam's growth in the mid-market segment.

This role is ideal for a marketer with B2B SaaS experience and deep expertise in community engagement, content repurposing, and paid media.

Key responsibilities include:

  • Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities
  • Content Creation & Localisation: Create new content relevant to SME buyers and adapt global content to APAC context
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop tailored go-to-market strategies for the SME segment
  • SEO & Content Strategy Alignment: Collaborate with the global marketing team on content strategies and create regional content supporting organic growth
  • Paid Campaigns: Execute digital ads and campaigns aimed at SMEs
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics
  • Review Platform Management: Oversee WorkJam's presence on G2 and other review platforms
  • Competitive Intelligence: Monitor competitor activities and positioning in the SME space
  • Sales Collaboration: Work regularly with the APAC sales and business development team for leads


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