Demand & Lifecycle Marketing Lead

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Direct message the job poster from affix Lead Talent Partner Enterprise Technology: Project Services, Architecture, Infrastructure, Cyber at Affix Group Pty Ltd.
The Story This is a B2 B marketing role at its core—focused on generating, nurturing, and converting opportunities across employer decision-makers.
Altius Group is one of Australia's most respected workplace health providers—supporting individuals and employers across the full employee lifecycle.
With services spanning mental health, executive wellbeing, workplace safety, and rehab, they've built long-standing trust with over 800 enterprise organisations.
Following significant growth and private equity backing, Altius is now building the next chapter: a structured, data-led go-to-market engine.
This role is key to that shift.
You'll join a nimble, commercial marketing team with real ownership of campaign execution, lifecycle programs, and sales enablement.
It's a rare chance to build something with depth—at scale, but without the bureaucracy.
The Role This is not your typical campaign manager gig.
As Demand & Lifecycle Marketing Lead, you'll take charge of end-to-end demand programs across Altius' employer offerings—designing, executing, and optimising multi-channel campaigns in Hub Spot.
You'll own the rhythm of marketing across both new business and existing client lifecycle stages.
Your work will directly support the new Business Development team—delivering qualified leads, lifecycle nurture streams, and clear marketing-to-sales handovers.
You'll also help define how marketing and sales operate as one team—meeting weekly to align on campaigns, priorities, and opportunities.
You'll be responsible for: Building and executing demand gen campaigns using Hub Spot (email, digital, remarketing) Launching nurture journeys for cold/warm/hot leads and existing clients Creating lead scoring models and MQL workflows for clean sales handover Partnering with BD on campaign themes, priorities, and roundtable follow-up Delivering lifecycle content (onboarding, re-engagement, upsell) Reporting campaign performance and making smart, data-led improvements What You Bring To The Role We're looking for a self-starter who knows how to build from scratch.
You've probably owned Hub Spot before.
You've likely worked in a B2 B environment where campaigns had to convert—whether that's professional services, health, Saa S, or consulting—and know how to tune your approach for decision-makers.—not just look good.
And you understand how to partner with sales to drive real pipeline.
You bring: Proven Hub Spot capability: journeys, workflows, segmentation, lead scoring Experience running demand programs in a B2 B environment (ideally services or health) Strong commercial instincts and confidence working closely with sales Comfort operating in a lean, nimble team—balancing strategy with hands-on delivery A builder mindset: you like designing systems, not just managing them What's In It For You? High Ownership – Build a demand and lifecycle engine from the ground up Tangible Impact – Drive revenue, influence sales, and shape growth strategy Health Meets Innovation – Work across services that improve lives at work PE-Backed Growth – Join a business with capital, intent, and a clear exit horizon Why This Role, Not Just Any Marketing Role? This role isn't just about top-of-funnel acquisition—it's about driving results across the entire buyer and client journey.
You'll have: Full-funnel responsibility: from first contact to re-engagement and upsell Direct collaboration with sales: meeting weekly to align on campaigns and leads Ownership of lifecycle strategy: not just one-off campaigns, but the full journey You'll help build the rhythm, structure, and systems that drive growth—at a scale that matters, with the autonomy to do it right.
Next Steps Curious to hear more? Apply online or get in touch Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Marketing Services, Health and Human Services, and Business Consulting and Services Referrals increase your chances of interviewing at affix by 2x Sign in to set job alerts for "Marketing Specialist" roles.
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