Mid-Market Demand Generation Strategist
3 days ago
Our team seeks a performance-driven professional to lead demand generation initiatives in the mid-market segment. This role is ideal for a marketer with expertise in community engagement, content repurposing, and paid media.
This individual will collaborate closely with sales, product marketing, and the digital team to generate demand and drive qualified pipeline for the SME business.
- Community Engagement: Monitor and contribute to discussions on online platforms; share content and spark engagement.
- Content Creation & Localization: Create new content relevant to SME buyers; adapt global content to APAC context.
- Go-to-Market Strategy Execution: Collaborate with product marketing to develop tailored strategies for the SME segment.
- SEO & Content Strategy Alignment: Collaborate with the global marketing team on content strategies and create regional content that supports organic growth.
- Paid Campaigns: Execute digital ads targeting SMEs.
- Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with the global demand team.
- Review Platform Management: Oversee WorkJam's presence on review platforms; maintain strong ratings.
- Competitive Intelligence: Monitor competitor activities and positioning in the SME space.
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Mid-Market Demand Generation Specialist
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Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $150,000Are you a digital marketing professional looking for a new challenge?As a Solution Marketing Specialist, Mid-Market at our company, you will lead community-led demand generation initiatives for WorkJam's growth in the mid-market segment.This role is ideal for a marketer with B2B SaaS experience and deep expertise in community engagement, content repurposing,...
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Melbourne, Victoria, Australia Buscojobs Full timeWho we areE1, (formerly called EstimateOne), is a SaaS tender management platform connecting commercial builders with subcontractors and suppliers. Named one of AFR's Best Places to Work in 2025, we're the market leader in Australia and New Zealand, and we're expanding into the UK with our 120-person team.Our scaleup environment keeps things lively. Over the...
