Solution Marketing Professional

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Solution Marketing Specialist

Are you a creative and results-driven marketing professional with expertise in community engagement, content repurposing, and paid media? We are seeking a talented Solution Marketing Specialist to drive demand generation initiatives for our continued growth in the mid-market segment.

This role is ideal for a digital-first marketer with a strong background in B2B SaaS and deep knowledge of online communities, including LinkedIn, Reddit, G2, and industry forums.

Key Responsibilities:
  • Community Engagement: Monitor and contribute to discussions on social media platforms; share content, answer questions, spark engagement.
  • Content Creation & Localization: Develop new content relevant to SME buyers; adapt global content (blog posts, videos, carousels) to APAC context.
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute targeted go-to-market strategies for the SME segment.
  • SEO & Content Strategy Alignment: Work with the global marketing team to create content strategies and produce regional content that supports organic growth and aligns with keyword strategies.
  • Paid Campaigns: Execute digital ads and campaigns aimed at SMEs.
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with the demand team.
  • Review Platform Management: Oversee our presence on review platforms; drive review collection to maintain strong ratings.
  • Competitive Intelligence: Monitor competitor activities and positioning in the SME space.

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