Strategic Brand Marketing Lead

3 days ago

Charlotte Bay, Australia beBeeLeadership Full time US$145,000 - US$170,000
Job Overview

This leadership role involves spearheading brand marketing efforts across digital platforms. The ideal candidate will be responsible for developing and executing high-impact initiatives that drive business growth.

Key Responsibilities:
  • Drive multi-channel campaign execution, leveraging expertise in content marketing, SEO, social media strategy, and marketing automation.
  • Optimize marketing technology to enhance campaign performance and tracking.
  • Develop and manage workflows for campaign operations.
  • Define, monitor, and report on key marketing performance metrics.
  • Elevate brand identity through cohesive visual and messaging touchpoints.
  • Oversee digital channels (LinkedIn, YouTube, Instagram) with engaging, value-driven content aligned to company values.
  • Lead event marketing strategy to enhance brand visibility and audience engagement.
  • Drive content creation (whitepapers, blogs, infographics, video, podcast, email) supporting SEO/AI SEO thought leadership and demand generation.
  • Manage the company's podcast in partnership with a production agency—overseeing planning, guest coordination, promotion, and performance.
  • Develop and monitor marketing performance dashboards, reporting on campaign effectiveness, and lead optimization efforts.
  • Partner with vendors and internal teams to ensure aligned messaging and audience relevance.
  • Mentor and manage a Marketing Coordinator, fostering their growth across content, social, campaigns, and reporting.
Requirements:
  • 6+ years of experience in B2B marketing leadership, ideally in professional services or consulting.
  • Proven ability to manage all marketing operations and brand execution across digital platforms with hands-on experience using Adobe Creative Suite and similar tools.
  • Deep expertise in content marketing, SEO, social media strategy, and marketing automation.
  • Experience launching or managing branded podcasts or similar media platforms is a strong plus.
  • Strong collaborator experienced in working with executives, sales, and creative agencies to align messaging with business objectives.
  • Excellent communication and project management skills with a track record of delivering successful multi-channel campaigns.
  • Strategic, creative self-starter with a passion for innovation, brand building, and continuous improvement.
  • Thrives in a small team environment and is comfortable juggling multiple high-priority projects in a fast-paced environment.

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