
Product Marketing Specialist
7 days ago
We are seeking a Product Marketing Expert to play a key role in supporting brand visibility and driving marketing efforts.
- This cross-functional role involves managing digital content, coordinating trade shows and marketing events, and supporting strategic brand initiatives.
The ideal candidate should bring strong marketing and communication skills, creativity, and the ability to collaborate effectively with technical and commercial teams.
Key Responsibilities:- Develop and execute targeted marketing campaigns to generate leads across key industries.
- Increase brand awareness across product lines and target markets.
- Create and manage engaging content for social media platforms, email campaigns, and promotional materials.
- Lead planning and logistics for trade shows, recruitment events, and customer-facing marketing activities.
- Collaborate with global teams to align local marketing activities with broader brand strategies.
- Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
- Produce and update brochures, banners, videos, presentations, and other marketing collateral.
- Support the sales team by providing necessary marketing tools and creating new content as needed.
- Assist with CRM reporting and analysis to support sales leadership.
- Recommend improvements to CRM data quality and usage.
- Track marketing performance metrics, including trade show ROI and budget reporting.
- Provide regular reporting to global leadership teams.
We offer a dynamic work environment and opportunities for growth and development. If you are a motivated and results-driven professional looking for a challenging opportunity, please apply today.
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