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Digital Brand Strategist
3 weeks ago
The Strategic Brand Ambassador plays a pivotal role in driving brand visibility and fostering marketing excellence across global markets.
Key Responsibilities:
- Develop and execute targeted marketing campaigns to generate leads across key sectors.
- Enhance brand recognition across product lines and target demographics.
- Curate and manage content for social media platforms, email initiatives, and promotional materials.
- Oversee planning and logistics for trade shows, recruitment events, and customer-facing marketing activities.
- Collaborate with global teams to align local marketing efforts with broader brand strategies.
- Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
- Produce and update brochures, banners, videos, presentations, and other marketing collateral.
- Support the sales team by providing necessary marketing tools and creating new content as needed.
- Assist with CRM reporting and analysis to support sales leadership.
- Recommend improvements to CRM data quality and usage.
- Track marketing performance metrics, including trade show ROI and budget reporting.
- Provide regular reporting to global leadership teams.
- Work closely with internal teams including Sales, Marketing, HR, and external partners like vendors and event coordinators.
- Ensure all communications and materials meet high quality and accuracy standards.
- Adhere to internal compliance, health & safety, and environmental policies.