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Strategic Marketing Lead

2 weeks ago

Charlotte Bay, Australia beBeeMarketing Full time $90,000 - $120,000
Job Description

We are seeking a highly skilled Senior Marketing Specialist to lead our marketing efforts. This role involves developing, writing, and producing complex proposals and other critical marketing deliverables with direct support from marketing leaders.

Responsibilities:
  • Participate in Client Focus Team and/or market meetings to align with client needs.
  • Develop and implement effective client mapping and SWOT analysis processes to drive business growth.
  • Collaborate with CRM Specialist to manage active updating of opportunities on the pipeline and assist with value proposition development.
  • Support pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist.
  • Assist with creating and communicating client and market visibility opportunities that promote thought leadership.
  • Take the lead in developing regionally complex pursuits with marketing leadership/management oversight as needed.
  • Facilitate pursuit SWOT analyses and identify differentiators and client perceptions of the organization and its competitors.
  • Communicate win themes and approaches to win, weaving them into all proposal sections using writing and editing skills.
  • Recognize the need for teaming partners or subconsultants and identify suitable partners.
  • Partner with technical staff to prepare proposal materials, ensuring compliance, timeliness, and quality.
  • Organize and coach technical staff on pursuit presentations and work with graphic design staff to plan and produce materials.
  • Provide mentorship to less experienced marketing staff and serve as a peer QA/QC of proposals.
  • Lead capture planning discussions with technical team members in advance of an active procurement.
Qualifications
  • 4-6 years of proposal, writing, or marketing experience in the AEC industry.
  • BA in Marketing, English, Communications, or related discipline.
  • Excellent written and verbal communication skills.
  • Advanced computer skills using Microsoft Office and Adobe Creative Suite programs.
  • Highly detail-oriented with a demonstrated commitment to quality and research skills.
  • Ability to work concurrently on multiple projects.
Company Benefits
  • A diverse and inclusive culture of collaboration and innovation.
  • Opportunities to work on complex, transformational projects.
  • Community and social responsibility as sustainable stewards.
  • Focus on learning, development, and career growth.
  • Best-in-class benefits, including flexible, hybrid workplace arrangements.
Other Information

VHB is a proud Equal Opportunity Employer committed to fostering a culture of inclusion and belonging. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.