Digital Content Strategist
1 month ago
The Australian Broadcasting Corporation (ABC) is seeking a skilled Digital Content Strategist to lead the development of innovative digital content and engage audiences across social media platforms.
Key Responsibilities:
- Edit, produce, and publish accurate and timely content for ABC News' social platforms.
- Create engaging content for social platforms to enhance audience understanding.
- Collaborate with newsroom colleagues to respond to breaking news and source user-generated content (UGC).
- Contribute ideas for improving ABC's News presentation in social spaces, including new content formats.
- Drive the social media strategy for ABC News (VIC) in collaboration with teams like Radio Melbourne.
- Use a creative approach to reach new audiences and deepen engagement on social platforms.
About You:
- You'll have strong editorial skills with the ability to produce accurate, concise content as part of a team.
- Tertiary journalism qualification or equivalent practical experience.
- Expertise in using social media to identify and distribute compelling digital stories creatively.
- A deep understanding of user behaviors and social media platform dynamics.
- Awareness of emerging media technologies and social media trends.
- Passion for creating authentic content representing Australia's diverse communities.
- Proven ability to build and maintain contacts across the Australian community.
What We Offer:
- A competitive salary package circa $81K - $99K based on your experience.
- 15.4% ABC Nominated Super.
- Paid parental, carer's and supporting partner leave.
- Salary packaging.
- ABC Mentoring.
About the Role:
This is an ongoing, full-time position located in Southbank, Melbourne.
Diversity and Inclusion:
We encourage applications from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals.
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