Lead Customer Relationship Manager

2 weeks ago

Melbourne, Victoria, Australia beBeecrmlead Full time $110,000 - $140,000
Job Overview

We are seeking a CRM Lead to join our team on a 12-month contract. This is an exciting opportunity to deliver the CRM strategy for programs of work that engage and drive customers to develop a deeper relationship with them.

About the Role:

  • Developing strategies and implementing CRM campaigns for B2B, B2C, and Education customer segments.
  • Working closely with the CRM marketing team, wider marketing team, merchandise, eCommerce, and agency partners to build stronger relationships and deliver better experiences for customers and drive commercial outcomes.
  • Managing a small team of coordinators, providing leadership and guidance.
  • Using dashboards to draw out insights and make business decisions.
  • Continuously looking for opportunities to optimise CRM activity.

Key Responsibilities:

  • Developing and implementing CRM strategies.
  • Collaborating with teams to deliver CRM campaigns.
  • Leading a small team of coordinators.
  • Analysing data to inform business decisions.
  • Optimising CRM processes.

Requirements

  • 3-5 years' experience in end-to-end CRM/direct marketing campaign management.
  • A tertiary qualification in marketing/communications or other related discipline.
  • Experience developing strategies and implementing CRM campaigns.
  • Experience working with marketing automation and CRM systems; Adobe Campaign experience highly regarded.
  • Proven track record of working in a fast-paced environment.
  • Test and learn mindset, strong attention to detail, creative mindset, and ability to think analytically.

Our Culture

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at various retailers.
  • Ongoing training and development opportunities to progress career.
  • Industry leading Growing Families policy and access to Circle In portal for Working Families.

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