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Chief Demand Generation Officer
3 weeks ago
Job Overview
We are seeking a results-driven professional to fill the Marketing Manager role. This position involves driving demand generation through content, email, and paid media. You will be responsible for producing high-quality content and running campaigns that drive revenue across various channels.
Key Responsibilities:
- Demand Generation: Develop and execute campaigns that generate high-quality leads and revenue.
- Content Creation: Own the editorial calendar, write engaging blog posts, create video content, and develop short-form content.
- Email Marketing: Design and send email campaigns, nurture tracks, product announcements, and lifecycle marketing.
- Paid Media: Set up, manage, and optimize paid campaigns across various platforms.
- Website & Tracking: Perform light web updates, conduct basic conversion rate optimization, and set up analytics tools.
- Customer Insights: Conduct customer research, extract insights, and turn them into marketing assets.
- Analytics & Reporting: Create dashboards and report on key performance indicators, making data-driven decisions.
Required Skills:
- Execution: You must be able to ship projects quickly and efficiently.
- Outcome-Driven: Focus on revenue, pipeline, and ROI when measuring success.
- Resourcefulness: Be self-sufficient and able to handle tasks without relying on a large team or budget.
- SaaS Expertise: Understand SaaS metrics and use them to guide strategy and tactics.
- Tech Savviness: Be comfortable with HubSpot, Google Analytics, Webflow, and tracking infrastructure.
Benefits:
- Customer Obsession: Focus on delivering an exceptional customer experience.
- Raising the Bar: Continuously improve skills and push boundaries.
- Making an Impact: Think like an owner and focus on collective goals.
- Hunger & Humility: Demonstrate resilience, tenacity, and a strong work ethic while being open to feedback and new approaches.