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Marketing Strategist for Global Impact

1 month ago

Sydney, New South Wales, Australia Planning Full time

We are seeking a highly skilled Marketing Strategist to join our team in Sydney. As a key member of our Planning Department, you will play a crucial role in supporting WPP's mission to deliver excellence in media planning and strategy for Amazon.

About the Role

This is a Full-Time position that requires a minimum of 8 years of experience in Media Planning with advanced knowledge and skills within the field. The ideal candidate will have a strong understanding of the impact of work on other areas of the organization and be able to craft, size and justify audience definitions with limited first-party data.

Responsibilities
  • Lead the interrogation of client briefs, understanding both business and communications objectives
  • Maintain engagement with media partners to maintain knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint
  • Understand internal product teams including GroupM product and service teams to ensure you have an understanding about their offerings and relevance to our client challenges
  • Understand laws of growth to Identify and define audiences that drive outcomes for campaign briefs
  • Report on audience media consumption trends and habits and identify new and interesting opportunities to connect brands to audiences
  • Deliver in channel ideation and tactics within campaign planning
  • Lead the creation of consumer journeys maps across paid, owned, earned and shared media
  • Understand and apply media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation

The salary for this role is estimated at $120,000 per annum, based on industry standards and location.

Requirements
  • Advanced knowledge and skills within Media Planning
  • Minimum 8 years of experience in Media Planning
  • Relevant qualification in Media or Marketing
  • Experience leading Projects, preferably with a qualification in Project Management
Benefits
  • Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
  • Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
  • Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
  • Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
  • Global Impact: Be part of a team that is shaping the future of marketing on a global scale.