Digital Experience Optimisation Specialist

2 days ago

Brisbane, Queensland, Australia beBeeDigital Full time $90,000 - $120,000
Key Job Responsibilities

Lead the end-to-end delivery of digital experiments and personalisation initiatives, ensuring strategic alignment with business objectives.

  • Design testable hypotheses and create scalable experiences using Adobe Target to drive CRO-led initiatives.
  • Collaborate with cross-functional teams to align with broader campaigns and audience strategies, incorporating CRM, Paid Media, Analytics, and Marketing insights.
  • Manage audiences and segments in partnership with analytics specialists, conducting user research to surface actionable insights.
  • Develop a structured experimentation and personalisation backlog aligned with strategic priorities, engaging stakeholders and communicating outcomes clearly.
  • Perform user acceptance testing and post-implementation validation to ensure accuracy and performance, analysing and reporting on experiment and personalisation performance using Google Analytics and Adobe Analytics.
Required Skills and Qualifications

To succeed in this role, you will require:

  • 3-5 years' experience delivering CRO digital optimisation programs that improve conversion rates.
  • Extensive experience with Adobe Analytics and Adobe Target, as well as strong stakeholder management skills.
  • A solid understanding of UX principles, WCAG accessibility, customer psychology, and digital customer behaviour.
Why This Role?

We offer a range of benefits to support your development, wellbeing, and financial goals. Imagine working for an organisation that truly helps people.

  • Study leave, wellbeing coaching, and opportunities for professional development.
  • Wellbeing programs and flexibility to work from home.
  • Discounts on a range of products and services.

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