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Digital Optimisation Lead

2 weeks ago

Brisbane, Queensland, Australia beBeeConversion Full time $90,000 - $125,000

As a key member of the team, you will shape the strategy and roadmap of the Conversion Rate Optimisation (CRO) programme across digital channels. Your expertise will be invaluable in defining and maintaining a strategic backlog of CRO-led initiatives that enhance user experience and drive digital conversion metrics.

About the Role:
  • You will lead the end-to-end delivery of digital experiments and personalisation initiatives to maximise their impact
  • Translate business objectives into effective CRO strategies using Adobe Target
  • Collaborate with cross-functional teams including CRM, Paid Media, Analytics, and Marketing
Your Qualifications:
  • At least 3-5 years' experience delivering successful CRO programmes
  • Detailed knowledge of Adobe Analytics and Adobe Target
  • Strong stakeholder management skills and a solid understanding of UX principles
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