Product Marketing Manager

3 days ago

Sydney, New South Wales, Australia Hapana Full time
About Hapana

Hapana is a pioneering software solution in the fitness industry, revolutionizing the operations of multisite boutique businesses like F45, Gold's Gym, BFT, STRONG Pilates, Vive Active, KX Pilates, and more. Our all-in-one platform leverages automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to drive growth and efficiency.

Job Summary

We are seeking an experienced Product Marketer to develop and execute marketing strategies that drive product adoption, engagement, and growth. The ideal candidate is a strategic thinker, a data-driven problem solver, able to multitask, and has a solid understanding of the SaaS industry.

Key Responsibilities
  • Conduct comprehensive market research to understand industry trends, customer needs, and emerging opportunities.
  • Gather and analyze data to inform product development, marketing strategies, and business decisions.
  • Monitor and analyze competitor activities, including product offerings, pricing, and marketing strategies.
  • Provide actionable insights to inform our product positioning, messaging, and differentiation strategies.
  • Develop and execute robust GTM strategies for new product launches and feature releases.
  • Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure successful execution.
  • Develop and implement effective pricing strategies that reflect market demand, customer value, and competitive positioning.
  • Continuously evaluate and optimize pricing models to maximize revenue and market share.
  • Craft compelling product positioning and messaging that resonates with target audiences and differentiates Hapana's products.
  • Ensure consistency in messaging across all marketing materials and channels.
Qualifications & Requirements
  • 3+ years experience in Product Marketing in B2B, must have worked in a fast-paced SaaS company.
  • Familiarity with the fitness or wellness industry.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Experience with marketing automation tools and CRM systems (e.g., HubSpot, Pendo).
  • Creative thinker with a passion for technology and innovation.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Analytical mindset with focus on measuring internal and external communications effectiveness and results.

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