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Lead Digital Strategist

4 weeks ago

Brisbane, Queensland, Australia YOUR Resourcing Full time
Job Summary:

A talented Senior Marketing Officer is required to drive business growth and improve customer engagement in a dynamic, supportive team. This exciting opportunity offers the chance to shape the future of service marketing using cutting-edge AI-driven tools.

About the Role:

We are seeking an experienced marketer with a passion for digital strategy and innovation to take the lead in developing and executing both digital and traditional marketing strategies across multiple channels. The successful candidate will collaborate closely with our sales and customer service teams to enhance service delivery and performance metrics.

Main Responsibilities:
  • Create and implement comprehensive marketing strategies that drive customer acquisition and retention across various digital channels.
  • Develop engaging, SEO-optimised content for websites, social media platforms, and email campaigns.
  • Monitor and analyse digital campaign performance using key metrics such as website traffic, conversion rates, and ROI.
  • Oversee PPC, display, and social media campaigns, ensuring they meet budget, performance, and conversion targets.
  • Research and implement AI-driven tools to improve customer experiences and enhance marketing efficiency.

About You:

To be successful in this role, you will have a Bachelor's degree in Marketing, Business, or a related field, and 3+ years of digital marketing experience, ideally in a service-based industry. You will possess strong knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing, as well as experience with call centre metrics and analytics tools such as Google Analytics.

The Benefits:

This is an excellent opportunity to join a passionate, innovative team in a company dedicated to delivering exceptional customer service. As a Senior Marketing Officer, you can expect a competitive salary (approx. $80,000 - $110,000 per annum), professional development opportunities, and a supportive, collaborative work environment. If you thrive in a dynamic, results-oriented environment and are passionate about driving business growth and improving customer engagement, we want to hear from you.