Digital Marketing Strategist

1 week ago


Brisbane, Queensland, Australia Australia And New Zealand Banking Group Limited Full time

Role Overview

The Digital Marketing Lead will oversee the strategic direction and ongoing optimisation of our digital marketing program, driving best practice innovation through strategic use of digital and social marketing channels, data, technology and analytics.

About Us

We are part of the ANZ Group, a leading financial services provider with operations in 30 markets across the globe. Our team members' wellbeing is a top priority, and we offer a range of benefits and support resources to help you create a healthy work-life balance.

Your Role

You will lead the development and implementation of effective digital marketing strategies to contribute to customer and financial objectives. This includes identifying opportunities to test and learn, driving marketing effectiveness of existing and new digital marketing programs, and working closely with the Media Agency to evolve the always-on digital marketing program.

What You Will Bring

  • Tertiary Degree in Business or Marketing
  • Work experience in a Digital Marketing environment
  • Expertise in managing and implementing digital performance media programs (SEM, Display, Affiliates, Social)
  • Experience with optimising & utilising Google platforms such as Analytics 360, SA & Data Studio or equivalent and Adobe Analytics
  • Agency / Consultancy based experience is advantageous and sound knowledge of the workings of media & creative agencies
  • Proven ability to manage a team and set clear direction and goals, and initiate and manage change
  • Knowledge of Marketing automation technology
  • Excellent strategic planning skills to drive business benefit and maximise opportunities
  • Ability to predict future trends and developments in digital marketing
  • Ability to communicate complex and detailed information simply and effectively
  • Excellent problem-solving and analytical skills and embrace a 'Test and learn' ethos
  • Expertise in managing budgets & financials
  • Highly effective communication and consulting skills
  • Strong strategic and conceptual thinking skills

Estimated Salary: AU$120,000 - AU$150,000 per annum



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