Strategic Marketing Leader

23 hours ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

As a National Marketing Manager, you will play a pivotal role in shaping the company's marketing strategy.

The successful candidate will have extensive experience in senior marketing leadership and strategy positions, with a strong track record of mentoring, developing, and inspiring talent to deliver results.

They will oversee creative development, paid and owned media execution, centre-level marketing tools, and family communications.

This strategic role requires a dynamic marketer with strong team management skills, ability to balance multiple priorities, and experience collaborating across functions.

Key Responsibilities:

  • Develop and execute the overarching marketing strategy aligned with organisational priorities.
  • Collaborate with media and digital marketing teams to optimise outputs and ensure accurate performance tracking.
  • Oversee creative development and content production across all paid and owned media channels.
  • Ensure campaign delivery meets agreed timelines and budget parameters.
  • Manage and evolve marketing support tools for centres, enabling local amplification of key messages.
  • Own the development and delivery of family-facing communications, ensuring consistency, quality, and relevance.
  • Partner with digital teams to develop performance dashboards and insights reports to inform decision-making and optimisation.
  • Lead marketing innovation, including adoption of new platforms, tools, and digital best practices.
  • Manage and mentor a multidisciplinary marketing team.
  • Engage extensively with stakeholders, including Operations, Education, and Centre Managers, in developing and delivering marketing strategies and events.

About You:

  • Tertiary qualifications in Marketing or a related discipline.
  • Extensive experience (7–10+ years) in senior marketing leadership and strategy positions.
  • Demonstrated experience leading high-performing marketing teams, with a strong track record of mentoring, developing, and inspiring talent to deliver results.
  • Strong understanding of digital and traditional marketing channels.
  • Commercial acumen and ability to interpret data.
  • Strong background in creative briefing, campaign analytics, and cross-functional collaboration.
  • Extensive experience managing budgets and working with media, creative, and digital agencies.
  • Exceptional stakeholder communication and project management skills.
  • Proven ability to produce high-quality work in a fast-paced environment.
  • Highly motivated and able to manage tasks autonomously.
  • Ability to travel to Centres as required.

Benefits include a competitive salary package, eligibility to participate in our Short-Term Incentive program, hybrid working conditions, career development opportunities, access to 50% discount on early education and childcare fees at any G8 Education Centre, exclusive access to our G8 Rewards Program.

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