Trade Marketing Professional

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $150,000
Role Overview

As a Trade Marketing Specialist, you will be responsible for developing and implementing trade marketing plans to enhance brand presence and boost sales within the retail environment.


Key Responsibilities:
  • Develop trade marketing strategies to drive retail growth and engagement.
  • Create shop-in-shop retail display programs, including guidelines and logistics coordination.
  • Build and localise sell-in decks, line reviews, support with planograms, POS, and promo calendars for key accounts.
  • Implement annual trade activation calendars aligned with seasonal campaigns and major launches.
  • Coordinate tradeshow activation and sales enablement tools.
  • Monitor and report on trade marketing performance, providing insights and recommendations for optimisation.

Requirements:
  • Proven experience in Trade/Channel Marketing and/or Omnichannel Product Marketing support in consumer goods or adjacent categories.
  • Strong understanding of the retail landscape and how to influence point-of-purchase decisions.
  • Working knowledge of retail levers: assortment, planogram, promo mechanics, and shelf execution.
  • Strong project coordination skills with attention to detail and follow-through.
  • Ability to lead and collaborate with cross-functional teams, ensuring cohesive marketing efforts.
  • Comfortable with dashboards and spreadsheets, able to translate data into actions.
  • Clear communicator and collaborator across Sales, Product, eCom, and Creative.
  • Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
  • Willingness to travel for tradeshows, account meetings, and market visits.

Culture & Benefits:

We value our team members and offer:

  • Flexible work arrangements to suit your lifestyle.
  • Health and wellbeing allowance to invest in your wellbeing.
  • Technology allowance to stay connected.
  • Weekly lunches to enhance team connections.
  • Dedicated learning and development allowance for continuous growth.
  • Volunteer leave to support causes you're passionate about.
  • 16 weeks of parental leave to support growing families.
  • Employee Assistance Program for team members and their families.
  • Paid Miscarriage and Pregnancy Loss Leave supporting families during difficult times.

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