Trade Marketing Specialist

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000
About the Role

We are hiring for two separate Trade Activation Manager positions to join our marketing team, both based at our Docklands office:

  • Trade Activation Manager - Corporate Grocery
  • Trade Activation Manager - Independent Grocery

Each role is individually responsible for executing below-the-line (BTL) marketing strategies within their assigned channel. You'll be the key activation lead for either our Corporate Grocery portfolio (e.g. Coles, Woolworths) or our Independents network (e.g. Metcash, Foodland, Drakes). You'll work closely with brand teams, sales, agencies and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.

Duties and Responsibilities
  • Develop and deliver channel-specific trade marketing campaigns
  • Manage creative agencies and execution partners
  • Partner with sales to deliver best-in-class activation
  • Coordinate with relevant business units
  • Track ROI and deliver post-activity reviews and reporting
  • Collaborate across marketing, category and commercial teams
  • Grocery role includes Citrus Ad; Independents role includes trade expos and AFL activations
  • Each role manages its own campaign calendar
About You

To be successful in this role, you'll need:

  • Tertiary qualifications in marketing, business or similar
  • Demonstrated experience in trade, brand, or customer marketing
  • Strong stakeholder management and communication skills
  • Familiarity with relevant tools and systems (for example, Coles 360, Cartology)
  • Experience with independents or sponsorship activation (for Independents)
  • Strong attention to detail, planning and time management
  • A drive to execute great brand experiences at the shelf or in-store
  • Minimum of 2-3 years of relevant experience
Working With Us

We're an equal opportunity employer who values diversity and inclusion. We're committed to creating a workplace where everyone can thrive. If you're looking for a challenging and rewarding role with opportunities for growth and development, we'd love to hear from you.

Key Benefits
  • Opportunities for professional growth and development
  • A supportive and inclusive workplace culture
  • The chance to work on exciting and challenging projects

Please note only shortlisted candidates will be contacted.

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