Trade Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Asahi Beverages Full time

**We have an opportunity to join the Mountain Goat Marketing team as the Trade Marketing Manager on a fix-term contract. As the Trade Marketing Manager, you will be working closely with internal and external stakeholders and agency partners to lead the development, creation, and review of Trade Marketing Programs for Mountain Goat Brewery.

You will have the opportunity to work across brewery-led BTL activity, including National Integrated Marketing Campaigns (IMCs) and customer specific activations, NPD support plans, and Mountain Goat's participation in customer-led activations.

**Key Responsibilities**:

- Responsible for leading the strategic direction, and execution of Mountain Goat Trade Marketing; inform our strategy and Customer/Channel growth initiatives.
- Working cross-functionally with all Sales Channels and their Sales Teams using data and insights to develop initiatives which drive value for Mountain Goat, CUB and the Customer.
- In relation to project management of BTL - lead key projects (e.g., IMCs) and facilitate amplification across both retail and on-premise verticals by working closely with CUB Trade Marketing Activation and Execution teams. This includes adhering to all commercial planning rhythms and expectations.
- Work closely with CUB, Fire & Earth Ventures and Goat Sales teams to ensure Mountain Goat trade marketing initiatives are meeting their needs - ultimately keeping Mountain Goat top of mind and ensuring our brand assets are being utilised effectively.

**About you**:

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