Lifecycle Marketing Manager

14 hours ago

Sydney, New South Wales, Australia Tinybeans Pty Limited Full time
Location

Remote-first (Australia, Canada - preference for AEST / PDT time zone)

Employment Type

Full-time

Reports to

Head of Marketing

About us

At Tinybeans, we help families share and preserve the memories that matter most. We're building the world's most trusted platform for private photo-sharing, memory preservation, and family connection. As we scale our mobile-first subscription business and introduce new products, we're looking for a strategic and hands-on Lifecycle Marketing Manager to help shape every step of the user journey — from onboarding to retention and monetisation.

About the role

We're seeking a Lifecycle Marketing Manager with proven experience in mobile-first, subscription-based apps to lead our end-to-end CRM and lifecycle strategy. This is a critical role focused on activating new users, improving trial and paid conversion, driving long-term retention, and reducing churn across our app ecosystem. As part of our platform, we also offer physical products, so experience with e-commerce and driving product sales through CRM is a significant bonus.

You\'ll own the planning, execution, and analysis of campaigns and programs that deepen engagement and build lasting customer value.

Key responsibilities
  • Own lifecycle strategy across email, push, in-app messaging, and other CRM channels to drive activation, free-to-paid conversion, retention, and LTV growth.
  • Design and optimise journeys from onboarding through re-engagement, across free and paid cohorts.
  • Partner with product, growth and data to map out key user moments and implement behavior-triggered automations via Braze.
  • Define and track KPIs — including retention, churn, winback rate, conversion to paid, and messaging performance — with a continuous focus on experimentation and iteration.
  • Build out journeys supporting our new product initiatives, including a new subscription tier and launching a Photo Store.
  • Develop and execute A/B testing strategies for subject lines, send time, creative formats, etc., to improve message effectiveness.
  • Collaborate with content and creative teams to develop messaging that reflects our brand voice and supports business objectives.
  • Help drive our cancel/save and winback initiatives, working closely with the growth and product teams.
  • Ensure we're always compliant with privacy regulations (CAN-SPAM, GDPR, etc.).
Requirements
  • 3-5+ years experience in lifecycle/CRM marketing with a focus on mobile apps and consumer subscription businesses.
  • Deep knowledge of Braze or similar customer engagement platforms (e.g., Iterable, OneSignal, CleverTap).
  • Strong understanding of subscription metrics: churn, CAC, LTV, trial conversion, etc.
  • Proven experience building and scaling journeys across email, push, in-app.
  • Data-literate: able to interpret funnel metrics and design campaigns to drive growth.
  • Comfortable working in a fast-paced, test-and-learn environment.
  • Excellent communication, project management, and cross-functional collaboration skills.
Nice to have
  • Experience working with parenting, family, or lifestyle brands.
  • Knowledge of basic HTML/CSS for email formatting.
  • Experience supporting international user bases (AU/US market preferred).
  • Familiarity with SQL data modelling plus paid, and organic acquisition funnels and how CRM integrates across them.
What we offer
  • An opportunity to shape the lifecycle strategy at a mission-driven, growth-stage company.
  • A remote-first team environment with passionate, kind people.
  • The chance to work on a product that genuinely impacts nearly 1M families around the world.
#J-18808-Ljbffr

  • Lifecycle Marketing Manager

    2 days ago

    Sydney, New South Wales, Australia Tpg Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    2 days ago

    Sydney, New South Wales, Australia Tpg Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    7 hours ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    4 weeks ago

    Sydney, New South Wales, Australia TEG Full time

    About Ticketek Entertainment GroupTicketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences impossible to forget. In a distracted world where nothing beats real human moments, We makes life better liveOur Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value...

  • Lifecycle Marketing Strategy

    1 day ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000

    Job Title:Lifecycle Marketing Strategist The Lifecycle Marketing Strategist plays a pivotal role in driving customer engagement and retention through the development and implementation of comprehensive CRM strategies. Key Responsibilities: Develop and implement annual lifecycle marketing plans to drive growth, customer engagement, and retention Lead the...

  • Crm & Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Full time

    Join to apply for the CRM & Lifecycle Marketing Manager role at Sharp & Carter5 days ago Be among the first 25 applicants Join to apply for the CRM & Lifecycle Marketing Manager role at Sharp & Carter Get AI-powered advice on this job and more exclusive features.About The Role We're seeking a strategic and creative CRM & Lifecycle Marketing Manager to lead...

  • CRM & Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Full time

    Join to apply for the CRM & Lifecycle Marketing Manager role at Sharp & Carter5 days ago Be among the first 25 applicantsJoin to apply for the CRM & Lifecycle Marketing Manager role at Sharp & CarterGet AI-powered advice on this job and more exclusive features.About The RoleWe're seeking a strategic and creative CRM & Lifecycle Marketing Manager to lead our...

  • Lifecycle Marketing Executive

    7 days ago

    Sydney, New South Wales, Australia Big Red Group Full time $90,000 - $120,000 per year

    Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology. This platform powers iconic marketplaces like RedBalloon, Adrenaline,...

  • Lifecycle Marketing Executive

    2 weeks ago

    Sydney, New South Wales, Australia Montu Full time

    This is a Lifecycle Marketing Executive (CRM) role with Montu based in Sydney, NSW, AU == Montu ==Role Seniority - mid levelMore about the Lifecycle Marketing Executive (CRM) role at MontuMontu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its...