Lifecycle Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Tinybeans Pty Limited Full time
Location

Remote-first (Australia, Canada - preference for AEST / PDT time zone)

Employment Type

Full-time

Reports to

Head of Marketing

About us

At Tinybeans, we help families share and preserve the memories that matter most. We're building the world's most trusted platform for private photo-sharing, memory preservation, and family connection. As we scale our mobile-first subscription business and introduce new products, we're looking for a strategic and hands-on Lifecycle Marketing Manager to help shape every step of the user journey — from onboarding to retention and monetisation.

About the role

We're seeking a Lifecycle Marketing Manager with proven experience in mobile-first, subscription-based apps to lead our end-to-end CRM and lifecycle strategy. This is a critical role focused on activating new users, improving trial and paid conversion, driving long-term retention, and reducing churn across our app ecosystem. As part of our platform, we also offer physical products, so experience with e-commerce and driving product sales through CRM is a significant bonus.

You\'ll own the planning, execution, and analysis of campaigns and programs that deepen engagement and build lasting customer value.

Key responsibilities
  • Own lifecycle strategy across email, push, in-app messaging, and other CRM channels to drive activation, free-to-paid conversion, retention, and LTV growth.
  • Design and optimise journeys from onboarding through re-engagement, across free and paid cohorts.
  • Partner with product, growth and data to map out key user moments and implement behavior-triggered automations via Braze.
  • Define and track KPIs — including retention, churn, winback rate, conversion to paid, and messaging performance — with a continuous focus on experimentation and iteration.
  • Build out journeys supporting our new product initiatives, including a new subscription tier and launching a Photo Store.
  • Develop and execute A/B testing strategies for subject lines, send time, creative formats, etc., to improve message effectiveness.
  • Collaborate with content and creative teams to develop messaging that reflects our brand voice and supports business objectives.
  • Help drive our cancel/save and winback initiatives, working closely with the growth and product teams.
  • Ensure we're always compliant with privacy regulations (CAN-SPAM, GDPR, etc.).
Requirements
  • 3-5+ years experience in lifecycle/CRM marketing with a focus on mobile apps and consumer subscription businesses.
  • Deep knowledge of Braze or similar customer engagement platforms (e.g., Iterable, OneSignal, CleverTap).
  • Strong understanding of subscription metrics: churn, CAC, LTV, trial conversion, etc.
  • Proven experience building and scaling journeys across email, push, in-app.
  • Data-literate: able to interpret funnel metrics and design campaigns to drive growth.
  • Comfortable working in a fast-paced, test-and-learn environment.
  • Excellent communication, project management, and cross-functional collaboration skills.
Nice to have
  • Experience working with parenting, family, or lifestyle brands.
  • Knowledge of basic HTML/CSS for email formatting.
  • Experience supporting international user bases (AU/US market preferred).
  • Familiarity with SQL data modelling plus paid, and organic acquisition funnels and how CRM integrates across them.
What we offer
  • An opportunity to shape the lifecycle strategy at a mission-driven, growth-stage company.
  • A remote-first team environment with passionate, kind people.
  • The chance to work on a product that genuinely impacts nearly 1M families around the world.
#J-18808-Ljbffr

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new roleAt F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team.As the Lifecycle Marketing Manager, you'll be...

  • Lifecycle Marketing Manager

    6 days ago

    Sydney, New South Wales, Australia Ecommerce Equation Group Full time

    This is a Lifecycle Marketing Manager role with Ecommerce Equation Group based in Sydney, NSW, AU == Ecommerce Equation Group ==Role Seniority - mid levelMore about the Lifecycle Marketing Manager role at Ecommerce Equation GroupLifecycle Marketing ManagerWork Type: Full-time Location: Sydney CBD, Hybrid Department: MarketingEcommerce Equation is built on...

  • Marketing Lifecycle Manager

    2 weeks ago

    Sydney, New South Wales, Australia beBeeLeadership Full time $150,000 - $180,000

    Transforming workplaces is our mission. We empower working teams to improve continuously.Key ResponsibilitiesDevelop lifecycle marketing strategies that drive revenue growth, customer activation, expansion and retention.Lead a team of lifecycle marketing professionals and foster innovation and continuous improvement.Collaborate with cross-functional teams...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Latitude It Full time

    Start up business within a well established and popular Australian brand- Hybrid working model and a CBD office location- A role with ownership, help develop the CRM and lifecycle marketing strategyAs the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    6 days ago

    Sydney, New South Wales, Australia Tpg Telecom Full time

    Hybrid working arrangement, mix of working from home and the office- Exciting time to join a top 100 ASX listed business with big goals- Highly supportive and fun team environmentThe role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia S2M Full time

    International Fintech launching in Australia- Unlimited career growth potential- $130k to $155k package depending on experienceThis innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle Marketing...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences...

  • Lifecycle Marketing Manager

    4 days ago

    Sydney, New South Wales, Australia Ecommerce Equation Full time $80,000 - $120,000 per year

    Ecommerce Equation is a fast-growing education and training platform built for ambitious ecommerce brands. We give our members the strategies, tools, and operational frameworks they need to scale profitably online.We're a team that's obsessed with our members, committed to delivering results, and serious about maintaining a high-output, good-vibes culture....