Marketing Lifecycle Leader

14 hours ago

Sydney, New South Wales, Australia beBeeCustomer Full time $120,000 - $180,000
Lead Customer Experience Specialist

We are seeking an experienced marketing professional to lead the development and implementation of customer lifecycle strategies.

This role will be responsible for designing, building, and optimising member journeys from onboarding to win-back. You will work closely with data teams to leverage insights for decision-making and collaborate across departments to ensure effective campaign execution.

  • Main Responsibilities:
  • Create and execute customer-centric campaigns that drive engagement and satisfaction.
  • Develop and maintain a deep understanding of customer needs and preferences.
  • Work collaboratively with cross-functional teams to design and deliver targeted marketing initiatives.
  • Analyse campaign performance and provide actionable recommendations for improvement.
About the Role

This is a full-time position based in Sydney, New South Wales. We offer a dynamic and inclusive work environment that values diversity and innovation.

If you have a passion for delivering exceptional customer experiences and driving business growth through strategic marketing initiatives, we encourage you to apply.

Requirements

To be successful in this role, you will need:

  • 8+ years' experience in CRM, lifecycle, or engagement marketing roles.
  • Demonstrated expertise in segmentation, personalisation, testing, and journey building.
  • Experience owning end-to-end lifecycle programs from onboarding through to win-back.
  • Strong stakeholder management and collaboration skills.
  • Proven ability to work with data teams and leverage insights for decision-making.

Please submit your application, including your CV and a cover letter outlining your relevant experience and qualifications.

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