Marketing Manager- Customer Lifecycle

3 weeks ago

Sydney, New South Wales, Australia Ubank Full time
Overview

Marketing Manager - Customer Lifecycle at Ubank — Sydney, Australia. This is a permanent position focused on driving lifecycle strategy and customer value.

About Us

At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank.

The Why

The way that your role will make an impact at Ubank is by designing and executing customer lifecycle strategies that deepen engagement, drive retention, and maximise customer lifetime value across every stage of the journey. This role is pivotal in shaping the end-to-end customer journey, ensuring every touchpoint is personalised, timely, and impactful.

Key Responsibilities
  • Manage the customer lifecycle marketing strategy, driving engagement, retention, and lifetime value across all stages of the customer journey.
  • Build and execute multi-channel lifecycle campaigns using platforms such as Braze, MoEngage, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar.
  • Create and manage customer journey maps to identify friction points and opportunities for deeper engagement.
  • Design and implement segmentation strategies to deliver personalised, data-driven communications.
  • Collaborate with cross-functional teams including Product, Data, Sales, and Customer Success to align lifecycle initiatives with broader business goals.
  • Monitor and analyse campaign performance, customer behaviour, and lifecycle metrics to continuously optimise marketing efforts.
Your Experience
  • 4+ years of experience building and managing automated lifecycle campaigns and communications journeys.
  • Experience working with the Senior Marketing Manager to keep day-to-day operations for a product portfolio aligned with customer and key business OKRs.
  • Hands-on experience building customer journeys across different platforms and technology stacks; willing to roll up your sleeves to bring a customer journey to life (including content creation).
  • Strategic thinking with the ability to see the bigger picture beyond individual tasks.
  • Ability to manage multiple tasks and identify priorities clearly.
  • Comfort working with autonomy, ambiguity, and agility to get things done.
  • Open and transparent communicator who shares information and learnings at every step.
  • Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience).
Why Ubank?
  • Flexible Work Environment: Hybrid model with 3 days in our Sydney CBD office.
  • Positive Team Culture: Collaborative and supportive atmosphere.
  • Career Growth: Strong development and growth opportunities.
  • Fantastic Perks: Additional benefits.

We acknowledge the Gadigal of the Eora nation as the Traditional Custodians of our local area.

This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency. We welcome applicants of all backgrounds, and our Talent team is excited to connect with you. Apply now with your CV and explore this exciting opportunity

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
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