Strategic Engagement Director

2 days ago


Sydney, New South Wales, Australia SBS Full time

At SBS, we embrace difference and welcome applications from people of all backgrounds.

We acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and workplace through their enduring connection to land, sea, sky, and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful content that exists for all Australians to inspire, support, and celebrate diversity in our multicultural society.

Our purpose reflects and explores the evolving diversity of Australia, investing in initiatives to deepen connections with communities, sharing stories, and giving a voice to those often unheard.

SBS showcases multicultural, multilingual, and First Nations stories otherwise untold in Australian media.

The Department

SBS has surpassed 13 million registered users of SBS On Demand, offering over 15,000 hours of programming available at any time, for free.

We adopt human-centred design principles, letting audiences guide product, curation, and engagement strategies.

Our roadmap ensures SBS On Demand is stable and accessible, supporting scale with features that encourage content sampling and user retention.

The Role

The Strategic Engagement Director works cross-functionally to guide onboarding and user retention initiatives for SBS On Demand.

Through cooperation with stakeholders, they ensure engagement objectives are central to the SBS On Demand product and curation strategy, aligned with broader SBS content and marketing strategies.

A strong analytical mindset derives actionable insights, benchmarking feature effectiveness and translating it into meaningful improvements.

They lead a team of engagement specialists and data analysts, leveraging them to share a deeper understanding of the product and improve loyalty.

This role involves leading a dynamic team of six specialists:



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