Marketing Automation Specialist

4 weeks ago

Sydney, New South Wales, Australia HCF - Member Growth Full time

About HCF - Member Growth

We're a customer-obsessed, high-performing team in the health insurance industry, dedicated to bringing our human touch to healthcare. Our purpose is to make healthcare understandable, affordable, high quality and member centric.

We're looking for a talented Marketing Automation Specialist to join our team. As a champion of Salesforce Marketing Cloud, you'll work with autonomy to implement technical solutions and best practices in light of the best customer-experience through building out HCF member journeys that are member driven within our digital transformation.

As a Subject Matter Expert, you'll advise on optimisation test and learn opportunities within the risk and compliance frameworks for the expected campaign outcomes working within a cross-functional Marketing team.

Your exceptional stakeholder management skills will demonstrate taking everyone on a journey of Mar-Tech to understand a simplified version of complex solutions for the journeys and campaigns you will be working on day to day.

Key Responsibilities:

  • Deliver Below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
  • Successfully set up campaigns in Salesforce Marketing Cloud, ensuring accurate audience selection, content and message alignment and SPAM Act compliant
  • Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
  • Work with Analytics to use data to predict the next best action to drive business outcomes
  • Conduct risk assessments on a regular basis with data and customer touchpoints
  • Detect data triggers, events and signals in the member lifecycle to respond to their needs and expectations
  • Measure, test and optimise marketing and communication activities to ensure we continually improve our capability and business impact
  • Analyse results to make recommendations on content, messaging, layout and call to action
  • Adopt a flexible marketing capability that supports A/B testing and innovation

About You

  • Experience in Salesforce Marketing Cloud
  • Advanced experience in email building and HTML, CSS and AMPscript
  • Experience with SQL and Data Structures
  • End to end campaign delivery and execution
  • Strong understanding of 1:1 communication including compliance and regulatory impacts
  • Understand end to end Customer Journeys and their dependencies

Culture

We're committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic.

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

What We Offer

  • 50% subsidy on HCF hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
  • Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

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