Marketing Automation Specialist

4 weeks ago


Sydney, New South Wales, Australia AKQA Inc Full time

Marketing Automation Specialist

Akqa is seeking a skilled Marketing Automation Specialist to join our team in Sydney. As a Marketing Automation Specialist, you will be responsible for the execution of cross-channel campaigns for our clients.

Key responsibilities include:

  • Working with clients and AKQA teams to understand and deliver campaigns
  • Translating marketing briefs into technical delivery requirements
  • Creating AKQA campaign briefs based on understanding client solutions
  • Translating client business requirements into deliverables
  • Working with AKQA partner technologies such as Adobe Campaign, Braze, Microsoft Dynamics to plan, build and deploy campaign workflows
  • Working with AKQA partner technologies such as Google Data Studio, Power BI and Tableau Reporting to evaluate/analyse campaign performance
  • Monitoring ongoing campaign activity delivered by AKQA against agreed metrics
  • Managing change requests for existing/future planned campaigns

Requirements include:

  • Experience of working within campaign management within agency or client-side
  • Experience of campaign development from brief to execution
  • Strong interpersonal and proactive problem-solving skills
  • Detail-oriented, with a proactive attitude
  • Strong time-management skills to deliver multiple projects/campaigns
  • Technical experience of working with Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Responsys, Microsoft Dynamics for Marketing or other similar cross-channel marketing technologies
  • Good with numbers

Akqa is an Equal Opportunities Employer, committed to fostering a varied and inclusive work environment. We believe that diversity is vital to our ability to provide our clients with the best recommendations.



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