Marketing Automation Specialist
4 weeks ago
Marketing Automation Specialist
Akqa is seeking a skilled Marketing Automation Specialist to join our team in Sydney. As a Marketing Automation Specialist, you will be responsible for the execution of cross-channel campaigns for our clients.
Key responsibilities include:
- Working with clients and AKQA teams to understand and deliver campaigns
- Translating marketing briefs into technical delivery requirements
- Creating AKQA campaign briefs based on understanding client solutions
- Translating client business requirements into deliverables
- Working with AKQA partner technologies such as Adobe Campaign, Braze, Microsoft Dynamics to plan, build and deploy campaign workflows
- Working with AKQA partner technologies such as Google Data Studio, Power BI and Tableau Reporting to evaluate/analyse campaign performance
- Monitoring ongoing campaign activity delivered by AKQA against agreed metrics
- Managing change requests for existing/future planned campaigns
Requirements include:
- Experience of working within campaign management within agency or client-side
- Experience of campaign development from brief to execution
- Strong interpersonal and proactive problem-solving skills
- Detail-oriented, with a proactive attitude
- Strong time-management skills to deliver multiple projects/campaigns
- Technical experience of working with Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Responsys, Microsoft Dynamics for Marketing or other similar cross-channel marketing technologies
- Good with numbers
Akqa is an Equal Opportunities Employer, committed to fostering a varied and inclusive work environment. We believe that diversity is vital to our ability to provide our clients with the best recommendations.
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