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Digital Marketing Specialist, B2C APAC, Search Engine Marketing and Programmatic Media Expert
2 months ago
About the Role:
This exciting opportunity is available at AWP Australia Pty Ltd, a leading company in the insurance and asset management industry. As a Digital Marketing Specialist, you will play a key role in developing and implementing paid search and digital media strategies to drive business growth and revenue.
Key Responsibilities:
- Develop and Implement Paid Search and Digital Media Strategies: Create and execute comprehensive paid search and digital media plans to achieve business objectives and drive revenue growth.
- Collaborate with Regional Teams: Work closely with regional B2C teams to understand market strategies, creative direction, and portfolio strategies to ensure paid digital media is optimized for market performance.
- Manage Paid Digital and Search Strategies: Set campaign goals and objectives, lead with a test and learn mindset, and optimize paid media campaigns to achieve maximum ROI.
- Lead Media Agencies: Effectively manage media agencies to optimize programs on major search platforms, such as Google Adwords and Programmatic platforms.
- Monitor and Analyze Performance: Track and report program performance metrics to key stakeholders, analyze performance data, and make recommendations for improved performance.
- Stay Up-to-Date with Industry Trends: Remain current on the latest trends and best practices in digital marketing and search engine marketing.
Requirements:
- 4+ Years' Experience in Paid Search and Programmatic Media: Proven experience in developing and executing paid search and programmatic media strategies.
- Deep Knowledge of Google Ads and SA360: Expertise in Google Ads, SA360, and third-party tracking and optimization tools.
- Strong Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills to develop data-led recommendations and decisions.
- Excellent Communication and Project Management Skills: Excellent communication and project management skills to work effectively with cross-functional teams.
About Us:
AWP Australia Pty Ltd is a global company that values diversity and inclusion. We are committed to creating a workplace where everyone feels empowered and has the confidence to explore, grow, and shape a better future for our customers and the world around us.
