Digital Marketing Specialist

3 weeks ago

Brisbane, Queensland, Australia FCM Travel Full time

Unlock Your Potential in Digital Marketing

We are seeking a talented Digital Marketing Specialist to join our team at FCM Travel. This exciting role offers the opportunity to work across the full digital marketing mix, with a focus on eDM, paid digital media, search ads, and social media channels.

As a Digital Marketing Specialist, you will be responsible for developing and implementing strategies to engage, optimize, and grow our brand, while meeting business KPIs. You will work closely with our General Manager to ensure alignment with our marketing goals and objectives.

Key responsibilities include:

  • Owning the eDM, paid digital media, and social channels, and presenting strategies for engagement, optimization, and growth
  • Contributing to the overall marketing strategy and campaign calendar for FCM Travel
  • Using Salesforce Marketing Cloud to plan, build, send, and report on frequent marketing email campaigns
  • Building email campaigns using HTML and CSS for brand, content, campaign, tactical, and local EDM projects
  • Strategically segmenting audiences from the database for email campaigns using Salesforce Marketing Cloud's filtering abilities or SQL queries
  • Automated journeys management and creation, including welcome journeys, nurture sequences, customer journeys, GA website retargeting, and more
  • Working with the wider marketing team to execute paid social media requirements for brand and campaigns
  • Paid digital performance strategy planning for brand and campaigns
  • Building and maintaining paid search campaigns, both in-house and with agency
  • Creating and managing automated bid strategies
  • Analyzing and reporting results of paid media activity to provide valuable insights and actionable recommendations
  • Defining campaign budgets, goals, and ensuring adherence to search optimization principles

What We Offer

  • Set sail and tick destinations off your bucket list with our discounts on travel and accommodation
  • Employee Share Scheme through Equate Plus
  • Access to in-house financial and health services
  • Receive ongoing training and professional development through the Flight Centre Landing
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation, and Brighter Futures programs
  • Opportunity to attend global awards events, including Global Gathering (Bali 3; Lisbon 4)
  • Various social events to promote networking, the celebration of wins, and sometimes just for fun

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