Product Marketing Manager

1 month ago


Melbourne, Victoria, Australia Xero Full time
About the Role

Xero is a leading cloud-based accounting and bookkeeping platform that empowers small businesses and their advisors to grow and thrive. As a Product Marketing Manager for Reporting and Insights, you will play a critical role in positioning and marketing our global feature sets to new and existing customers, driving adoption and utilization.

Key Responsibilities
  • Collaborate with cross-functional teams to undertake market, competitor, and customer research to deeply understand customer needs and pain points.
  • Consolidate and communicate insights to inform product marketing plans and drive business growth.
  • Develop and maintain compelling product evidence to support customer value propositions.
  • Lead the development of internal briefing assets and sales enablement resources to support internal teams.
  • Identify opportunities to grow product adoption, usage, and retention, and influence relevant teams to leverage these opportunities.
What You'll Bring
  • Strong experience in product marketing or a related field, preferably in a SaaS organization.
  • Experience working in a global role across geographies and in an agile environment.
  • Proven experience in creating and developing product strategy, positioning, and messaging.
  • Ability to think strategically, work independently, and effectively in a fast-paced environment.
Why Xero?

Xero offers a range of benefits, including generous paid leave, dedicated paid leave for wellbeing, health insurance, life insurance, and income protection. We also offer employee resource groups, 26 weeks of paid parental leave, an Employee Share Plan, and beautiful offices. At Xero, you'll have the opportunity to do the best work of your life and make a real difference in the lives of small businesses and their advisors.


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