Product Marketing Manager
3 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at Thomson Reuters. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.
Key responsibilities include:
- Developing and implementing go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition, and other go-to-market enablement functions.
- Creating product positioning and messaging that differentiates products in the market.
- Developing sales enablement materials, including product collateral, presentations, and competitive analysis.
- Conducting market research to understand customer needs, market trends, and competitive landscape.
- Using insights to inform product development, pricing, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.
- Monitoring and analyzing campaign performance to optimize results and achieve KPIs.
- Creating and delivering content for marketing channels, through leadership and events.
- Providing ongoing support to the sales team with training, tools, and resources.
- Gathering feedback from the sales team to continuously improve product positioning and inform marketing efforts.
About You
We're looking for a candidate with a strong background in product marketing, marketing, or sales, preferably in the technology or information industry. A bachelor's degree in marketing, business, or a related field is required. Proven experience in developing and executing go-to-market strategies, strong understanding of market research and competitive analysis, excellent written and verbal communication skills, and strong project and matrix management capabilities are essential.
What's in it for You?
As a Product Marketing Manager at Thomson Reuters, you will join a dynamic team of professionals who are passionate about creating a more transparent, just, and inclusive future. You will have the opportunity to work on a wide range of projects, develop your skills and expertise, and contribute to the success of our business. We offer a comprehensive benefits package, including hybrid work model, wellbeing programs, culture of inclusion, learning and development opportunities, and social impact initiatives.
About Thomson Reuters
Thomson Reuters is a global business that relies on diversity of culture and thought to deliver on our goals. We are committed to creating a workplace that is inclusive, diverse, and equitable, where everyone has the opportunity to contribute and grow professionally. We are proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
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