Regional Marketing Coordinator

2 weeks ago

Sydney, New South Wales, Australia Smappee Full time

About Smappee

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Smappee is a pioneer in energy efficiency, empowering businesses and individuals to take control of their energy consumption and reduce costs. Our cutting-edge technology makes energy management smarter, more efficient, and environmentally friendly. With a global reach and a dynamic team, we're driving innovation and sustainability to power a brighter future.

We're seeking a skilled Marketing Specialist for the Australian and New Zealand markets to drive regional marketing initiatives, focusing on multi-channel lead generation, PR activities, and events.

This role is ideal for a proactive individual with a strong understanding of the local market and a passion for sustainability and energy efficiency. You'll work closely with local distributors, large installers, and the regional sales team to execute marketing strategies that align with Smappee's global goals while catering to the specific needs of the Australian and New Zealand market.

Key Responsibilities

  • You will develop and execute growth marketing efforts, including list building, content creation, and campaign execution (email campaigns, social media, paid advertising, cold calling) tailored to the Australian and New Zealand market.
  • You will prepare a content longlist based on regional news and trends, revise and localize global content to ensure relevance and impact in the local market.
  • You will help build targeted media lists and contacts.
  • You will act as local media contact, localizing press releases.
  • You will scout and evaluate potential trade shows and manage Smappee's participation, ensuring maximum exposure and lead generation.
  • You will plan and execute local partner events to strengthen relationships with key stakeholders.
  • You will develop and implement co-marketing initiatives with local distributors and large installers to boost brand visibility and sales.
  • You will lead the marketing onboarding process for large partners and customers, ensuring they are fully integrated and aligned with Smappee's brand and offering.
  • You will act as the main point-of-contact for the regional sales team, delivering marketing support and ensuring seamless alignment with the global marketing strategy and brand guidelines.
  • You will regularly communicate with the HQ marketing team to ensure local strategies are aligned with global objectives and to share insights from the Australian and New Zealand market.
  • You will manage local social media planning and community management as the role evolves.

Requirements

  • You have a minimum of 3 years' experience in B2B/B2C marketing, with a focus on growth marketing and regional execution.
  • You have a strong understanding of the Australian and New Zealand markets.
  • You have excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
  • You have strong communication skills, both written and verbal, with the ability to liaise effectively between regional and global teams.
  • You are proactive, with a self-starter attitude and a passion for sustainability and energy efficiency.
  • You have the ability to create use cases from local success.
  • You have strong organizational skills to coordinate training sessions with the team.
  • You are willing to travel in order to attend trade shows or other commercial events.

Salary Estimate: $80,000 - $100,000 per annum, depending on experience.

Benefits

  • A modern, dynamic, flexible work environment and culture where you can be yourself and truly inspire people to contribute to a better planet.
  • A chance to participate in team activities and company-wide events.
  • A contract with remuneration according to experience, completed with benefits.
  • Through profit participation, you can benefit financially from the success and growth of the organization.
  • A job where you can truly contribute to a better planet.

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