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Ecommerce Growth Strategist

2 weeks ago


Sydney, New South Wales, Australia beBeeStrategist Full time $180,000 - $243,000

Elevate your career with a global leader in protein snacking. This role offers the opportunity to contribute to the future of our company in APAC, driving end-to-end eCommerce growth and brand presence across Australia, New Zealand, and Asian markets.

At our organisation, we embrace innovation and hard work. Why us?

  • We have transformed a family recipe into a snacking sensation

Our team creates memorable experiences. Join us in Sydney, Australia, and be part of an organisation that values collaboration, growth, and excellence. In this high-impact role, you will play a key role in driving traffic and ROI through paid media optimisation, managing DTC, omni-channel, and pureplay platforms, and refining media targeting and conversion funnels.

Key Responsibilities:

Performance Marketing & eCommerce

  • Optimise paid media across Meta, Google, YouTube, TikTok, and emerging platforms to drive traffic and ROI.
  • Oversee DTC, omni-channel, and pureplay platforms including merchandising, pricing, and promotions.
  • Use insights to refine media targeting, conversion funnels, and support CRO initiatives.

Content & Influencer Management

  • Lead agile development of platform-specific content, including A+ content for marketplaces.
  • Manage creators and agencies to deliver brand-aligned assets.
  • Identify and manage influencer and UGC partnerships to boost engagement and advocacy.

Sampling & Event Activation

  • Plan and execute sampling and events to drive trial and support eCommerce growth.
  • Align sampling and events with broader digital campaigns.
  • Collaborate cross-functionally to integrate sampling and event initiatives with digital campaigns.

Reporting & Collaboration

  • Track and report on digital and eCommerce KPIs with actionable insights.
  • Collaborate with internal teams and agencies for seamless execution.
  • Set and monitor investment budgets to ensure delivery against KPIs and ROMI.
Requirements:

What You Bring to the Table:

  • Bachelor's degree in Business, Marketing, Digital Media, or a related field
  • 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries
  • Proven track record of driving growth through digital commerce channels including DTC, omni-channel, and pureplay platforms
  • Strong expertise in paid media strategy and execution across platforms such as Meta, Google, TikTok, and marketplaces
  • Experience leading agile content creation, influencer programs, and UGC campaigns to boost brand engagement and sales
  • Demonstrated ability to manage cross-functional collaboration with Marketing, Sales, Creative, eCommerce, and external agencies
  • Data-driven mindset with strong analytical skills to interpret performance metrics and optimise campaigns
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced, test-and-learn environment