
Digital Ecommerce Strategist
2 weeks ago
We are seeking a results-driven Key Account Manager with strong online and digital experience in the FMCG industry to join our team and help shape the future of our brand. In this exciting role, you will be at the heart of our digital sales strategy. You'll collaborate closely with our marketing team to lead digital consumer acquisition activities, building brand share online and delivering monthly revenue and spend targets.
- Job Responsibilities:
- Develop and execute sales strategies for pure play ecommerce and bricks and clicks customers, driving revenue growth, market penetration, and brand advocacy. Manage trade investment with a clear focus on measurable ROI for activations.
- Design and implement strategies to drive online sales and achieve revenue targets, identifying new market opportunities and fostering relationships with key online retailers.
- Work closely with the marketing team to deliver NPD launches to maximise penetration. Build and execute promotional programs to align with marketing programs and retailer events.
- Proactively identify and target emerging players in the e-commerce sector, negotiating sustainable trading terms agreements and executing onboarding strategies for sustained sales growth.
- Stay at the forefront of emerging trends in digital and ecommerce. Own the ecommerce strategy for the ANZ business. Impart your knowledge to internal and external stakeholders to improve our market share.
We are looking for an individual who is consumer focused, continually challenges themselves to go the extra mile, holds themselves and others accountable, embraces continual development, is a true collaborator, celebrates differences, and gives back to their community and supports sustainable practices.
- You should possess significant experience in building CPG brands with e-commerce retailers in ANZ or other markets, achieving multi-year share growth on those brands.
- You must have minimum of 3 years of key account management experience with a focus on e-commerce, showcasing strong customer relationship skills.
- You need to have developed, executed and stewarded joint business plans with online retailers.
- You should have proven track record in ecommerce trade marketing, specifically in growing trial, penetration, and brand visibility online.
- You should have strong leadership skills with a results-oriented mindset, ensuring successful execution of customer initiatives and exceptional service delivery.
We are committed to enhancing the lives of pets and their owners. We offer competitive salary with quarterly performance-based incentives, flexible working arrangements, employee product allowance for our pet products, opportunities for career advancement and professional development, and a collaborative, entrepreneurial, and supportive work environment.
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