Digital Marketing Specialist

4 weeks ago

Brisbane, Queensland, Australia CULTURE KINGS Full time
About Culture Kings

Culture Kings is a leading retail company that represents the intersection of music, sport, and fashion. Our brand is built on exclusivity and superiority, offering a premium retail experience across various genres, cultures, styles, and ages. We pride ourselves on our extensive and curated range of products from top street, sport, and fashion brands worldwide.

The Opportunity

We are seeking a highly skilled PPC Specialist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns.

Key Responsibilities
  • Develop and manage various Google Ads campaigns to grow sales and profits across all markets.
  • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
  • Allocate and manage budgets effectively across multiple campaigns and markets.
  • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.
  • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
  • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
  • Implement best practices for landing page structure, content, and user experience.
  • Explore and implement new Google Ads features and beta programs to stay ahead of industry trends.
  • Stay updated with the latest industry trends, tools, and best practices.
  • Provide training and support to junior team members as needed.
  • Ensure all SEM activities comply with Google's advertising policies and industry best practices.
Requirements
  • At least 5 years of hands-on experience in a PPC/SEM role, preferably for global e-commerce brands.
  • Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million.
  • Expert knowledge of all Google products, including Google Ads, Google Merchant Centre, GA4, and Google Tag Manager.
  • Experience managing and optimizing large product data feeds using tools such as Datafeedwatch or similar.
  • High proficiency with Excel and/or Google Sheets.
  • Qualification in a relevant field is desirable but not essential.
  • Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives.

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