Senior Digital Marketing Manager

3 weeks ago

Brisbane, Queensland, Australia S2M Digital Recruitment Full time
Role Overview

This award-winning Australian specialist financial business is seeking a dynamic and experienced Digital Marketing Lead to join the senior team and drive digital growth for the business.

This role is pivotal in developing and executing marketing strategies that align with business objectives. The ideal candidate will be responsible for overseeing and managing all digital marketing channels, optimizing SEO programs, and expanding into new marketing avenues.

About the Role

This opportunity will be multi-faceted and will have several key responsibilities.

Marketing Strategy
  • Develop and execute marketing strategies to meet business objectives.
  • Recommend strategic amendments as needed to achieve overall goals.
Marketing Channel Management
  • Manage and optimize the marketing channel mix to ensure lead volumes meet quality standards.
  • Oversee and improve ongoing SEO programs.
  • Manage, create, and implement media spend across Meta and Google.
  • Plan and execute expansion into new marketing channels, including EDM/SMS marketing, referral partners, rate tables, social lead generation, and upper funnel communication and nurture.
Build, Measure, Learn, Improve
  • Develop and execute programs to build new campaigns, channels, and marketing resources.
  • Measure campaign efficacy against agreed objectives.
  • Ensure overall marketing portfolio performance improves, particularly against ROI benchmarks.
Marketing Tech
  • Identify and recommend marketing tech solutions to support the overall strategy.
  • Optimize lead and campaign attribution to support data analytics.
  • Deliver a marketing analytics package and process for regular analysis of portfolio, channel, and campaign ROI.
About You
  • You have proven experience in marketing strategy development and execution with at least 5 years in a senior-level marketing manager role.
  • You have a strong understanding of SEO, as well as paid media channels, and marketing technologies.
  • Excellent analytical and project management skills.
  • Ability to work collaboratively with cross-functional teams.

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