Brand Experience Specialist

2 weeks ago

North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on a transformative journey to drive growth and leverage its scale, capabilities, and culture as a House of Brands. The company is investing in new and existing capabilities, offering exciting opportunities for professionals.

The Brand Experience Specialist will play a crucial role in supporting the PR & Social Manager in developing the organic social media strategy for Mimco's social channels. This includes Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and Twitter. The primary objective is to implement test-and-learn strategies that drive engagement, brand presence, and community growth.

The position also focuses on supporting the digital customer service strategy across all social platforms.

Key Accountabilities:

  • Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analyzing key metrics, and evolving strategy as needed.
  • Oversee the creation, maintenance, and sharing of the organic social media schedule to ensure timely content delivery.
  • Drive the development and execution of content strategy across Instagram, TikTok, Facebook, Messenger, Pinterest, YouTube, and other relevant social platforms.
  • Collaborate with internal and external teams to create content, including developing briefs informed by data-driven insights.
  • Develop comprehensive community management plans and guidelines, ensuring smooth interaction with online audiences.
  • Set up new social media channels and optimize existing ones as required to enhance performance and reach.

Requirements:

  • Professional experience managing commercial social media channels.
  • Proven track record in developing and delivering successful organic social media campaigns, driving engagement and growth.
  • In-depth technical knowledge of social media insights platforms and analytics tools, with the ability to track and optimize performance.
  • Strong attention to detail, paired with excellent analytical skills to assess campaign success and make data-driven decisions.
  • Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly.

Why work for CRG?

We are Mimco: a design-led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Some benefits include:

  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • An industry-leading parental leave program.
  • Flexible working arrangements to support work-life balance.
  • Annual learning calendar to support the ongoing development of our team.
  • We are committed to operating ethically, sustainably, and responsibly.

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