Email Marketing Specialist

3 weeks ago

Melbourne, Victoria, Australia Sportsgirl Full time
About the Role

We are seeking a highly skilled Email Marketing & CRM Specialist to join our Digital Team at Sportsgirl. As a key member of our team, you will be responsible for managing and executing the end-to-end email campaign program delivery for our business.

Key Responsibilities
  • Accelerate revenue growth of the email channel through effective campaign build and implementation
  • Manage the Email Marketing & CRM programs to drive commercial outcomes
  • Develop a clear email communication and content plan for the business
  • Implement database and VIP growth opportunities
  • Plan and schedule digital campaigns to engage customers
  • Optimise campaigns for customer engagement and revenue growth
Requirements
  • Marketing or Digital tertiary qualifications or similar
  • Proven experience with customer engagement platforms, preferably Emarsys
  • Hands-on digital marketing and email marketing platform experience
  • Excellent understanding of digital design, video, and email marketing asset production
  • Solid understanding of customer databases, personalisation, and segmentation
  • Experience using Google Analytics or similar website analytics programs
  • Prior experience with eCommerce, Fashion, or Retail brands highly desirable
  • Excellent verbal and interpersonal communication skills
  • Ability to multitask in a fast-paced environment
What We Offer
  • Free onsite parking
  • Team member product discount of 50%
  • Discounted private health insurance
  • Career development opportunities
  • Great team referral bonus
  • Flexible working

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