Email Marketing Specialist
6 days ago
The Sportsgirl brand is a part of contemporary Australian culture, and we're a community of creative, passionate, dynamic, and innovative team members dedicated to translating the latest trends into must-have collections for our customers. We celebrate diversity and advocate inclusion, and we're committed to continuous learning and developing our team members in their careers. As part of The Sussan Group, we aim to make a positive difference in the lives of our customers, our people, and the planet.
Our Email Marketing Specialist will effectively manage and proactively execute the end-to-end email campaign program delivery for our business. You will utilise your hands-on digital marketing experience to lead our email marketing campaign build and implementation to increase revenue from our email channel and optimise our campaigns for customer engagement. As part of our Digital Team, you will support the roll out of initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business. Your days will be fast paced and varied, and your great attitude and proactive approach will support your success in this role and provide you with exciting growth and development.
Key responsibilities include:
- Accelerate the growth of revenue of the email channel and successfully build & implementation of all email marketing campaigns
- Management of the Email Marketing & CRM programs
- Manage the weekly email schedule for the brand
- Develop a clear email communication and content plan for the business
- Implement database and VIP growth opportunities
- Digital campaign planning and scheduling
- Campaign reporting and optimisation
Requirements
- Marketing/Digital Tertiary Qualifications or similar
- Proven experience with customer engagement platform - Emarsys preferred or similar
- Hands-on digital marketing & email marketing platform experience
- Excellent understanding of digital design, video and email marketing asset production (HTML skills a bonus)
- Solid understanding of customer databases, personalisation and segmentation
- Experience using Google Analytics (or similar website analytics program)
- Prior experience with eCommerce, Fashion or Retail brand highly desirable
- Excellent verbal and inter-personal communication skills
- Ability to multi task in fast paced environment
Why work for Sportsgirl?
We are committed to rewarding our team for the great work they do every day and are able to offer some amazing benefits including:
- Free Onsite parking
- Team Member product discount of 50%
- Discounted private health insurance
- Career Development opportunities
- Great team referral bonus
- Flexible Working
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